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Consumers have certain expectations as to how a web site will perform. But true online success comes to e-retailers who do not simply follow convention. Successful Internet retailers create web sites that quickly engage customers, reflect their brand's personality, highlight the value of shopping at their site and offer a unique experience. Even if they are selling merchandise that is available elsewhere, leading online marketers offer something unique and different. At the same time, the offerings can't be too different — consumers expect certain conventions that e-retailers ignore at their peril. The Internet Retailer Web Design & Usability Conference will provide the latest strategies and techniques for creating web sites that quickly communicate brand identity, product quality and assortment, while leading customers down purchase paths that are familiar and proven to increase conversion rates.

IRWD 2013 Archive

Content from the Internet Retailer Web Design and Usability Conference 2013 is now available for purchase.
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